Hello.

This is Takai from THE H.W.DOG&CO.

Today, I'd like to introduce our new product launching this week, the [D-01075 / FATIGUE HAT].

-Online Store

Available from January 16th (Friday) at 19:00

-Stores

Tokyo Store and Osaka Store available from January 16th (Friday) at 12:00

D-01075: FATIGUE HAT

COLOR: BLACK,INDIGO

SIZE: 36,38,40

PRICE: ¥25,300

This hat is based on the M-37, which was worn as a uniform by the US ARMY and US NAVY during WWII in the 1940s.

It features a 6-panel crown and a large brim.

*There may be individual differences due to product processing.

We used a thick 12oz denim, then vintage processed it after production, and added a blanket fabric lining to give it a rugged feel.

At that time, durable cotton materials such as denim and chino cloth were mainstream, and since this design also uses denim with a vintage finish, you can enjoy its unique texture as it ages with use.

It's made of denim, which breaks in easily, and has a comfortable silhouette.

With its design based on the M-37 of that era, this hat would be a great match for military-style outfits or even vintage clothing, thanks to its vintage-processed denim material.

Please give it a try.

Thank you for reading to the end.

Takai, THE H.W.DOG&CO.