Hello.
This is Obuchi from THE HWDOG&CO.
Today we will introduce the new product [ D-00908 / COOLMAX CRUISER CAP ] released this week.
-Online store
On sale from 7:00 PM on Friday, May 24th
-Store
Tokyo and Osaka stores: May 24th (Friday) 12:00 on sale

D-00908: COOLMAX CRUISER CAP
Color : Black, Gray, Blue
SIZE : ONE SIZE (56-62cm)
PRICE: ¥13,200-
5 panel cap with large brim.
This is a sporty fishing cap made with COOLMAX fabric.
The hat features a pick brim for sun protection and a balloon-shaped rounded crown, creating a silhouette that fits snugly. The inside of the brim is made of water-repellent fabric so that it can be worn even when wet.

It is said that long bill caps became popular in the 1970s and 1980s. Many people have probably seen long bill caps from outdoor brands such as LL Bean and Patagonia, as well as Ralph Lauren, in vintage clothing stores.
It was originally used as a uniform cap for mountain climbing, fishing, etc., and was therefore used for sun protection.

We compared the crown shape with the D-00910 JETCAP, which has the same details.
When you compare it, you can see at a glance that the brim is longer than that of a regular cap.

The fabric used this time is COOLMAX, a highly functional material that is excellent at absorbing moisture and drying quickly.
The grooved cross section of the thread allows for quick absorption of sweat, and the excellent breathability also allows for quick evaporation of sweat.
The most attractive feature is its excellent ease of care.
It is moisture-absorbent and quick-drying, so it dries quickly after washing, and its fabric stability means it is wrinkle-resistant, making it a fabric that is often used for sportswear and business clothing.


The silhouette itself is a little shallow, but when you actually put it on, it fits your head snugly.
It has a long brim and is made of COOLMAX fabric, making it a perfect cap for active scenes such as the beach or river, not only in appearance but also in functionality.
Of course, it also goes perfectly with casual everyday wear for everyday use in town, so why not try pairing it with a simple T-shirt or polo shirt?
Please pick up a copy and give it a try.
Thank you for reading to the end.
THE HWDOG&CO. Obuchi